Insights
How well-known brands grew with smart marketing, and what any business can take from it. Every number is linked to its source.
- 01Dollar Shave Club / YouTube videoHow a $4,500 video launched Dollar Shave ClubA tiny startup used one funny, honest founder video on YouTube to win 12,000 sign-ups in two days and build a brand that Unilever later bought.
- 02Old Spice / YouTube, Twitter, FacebookOld Spice: replying to fans, one video at a timeOld Spice turned a popular TV ad into a two-and-a-half-day burst of 186 personal video replies to fans, and its body wash sales rose sharply.
- 03Spotify / In-app content, social sharingSpotify Wrapped: when your customers become your adsEvery December Spotify gives each user a colourful summary of their year in music, and users share it so widely that it works like a free global ad campaign.
- 04Dove / YouTube videoDove Real Beauty Sketches: an honest idea people wanted to shareDove filmed a simple experiment with a sketch artist that showed women see themselves more harshly than others do, and it became the most viewed online video ad of its time.
- 05Amul / Hoardings, print, social mediaAmul: how topical ads kept a brand in the news for decadesSince 1966 Amul has made thousands of quick, witty ads about the news of the day, keeping its butter brand fresh in the minds of people across India.
These are independent studies of public campaigns, written from published sources. Musafir Infotech did not work on them.